Because you’ll be representing DBSA’s national office, it’s important to follow these branding guidelines. With all communication assets and pitches, please indicate that you are raising money on behalf of DBSA’s national office as you are not employed by DBSA.
DBSA’s brand is more than logos and colors. It’s how we are perceived holistically. Our brand is what people living with mood disorders, their families and loved ones, clinicians, and thought leaders feel and think when they read our words and see our content. We encourage you to use our compassionate language when discussing mental health.
DBSA Logo
The Depression and Bipolar Support Alliance logo is the cornerstone of our visual identity and is used on all materials used in your fundraiser.
This white version should only be used if the background color or image is dark.
Compassionate Language Guide
To promote a better understanding of appropriate language for mental health and to combat discrimination against individuals living with these challenges, DBSA created ten principles of compassionate language. Whether you are a peer, family member, co-worker, clinician, or member of the media, we encourage you to adopt them. By doing so, you help work against the stigma that so often surrounds mental health.
Sample Messaging
“DBSA’s community of peers and support groups can help you feel heard, understood, and empowered to live your best life. There’s a place for you at DBSA. No matter what step of your wellness journey you are on, there are diverse, caring peers here for you.”
“Your financial contributions fund free support groups, educational resources, and wellness tools to improve the lives of people living with mood disorders like bipolar disorder and depression.”
“DBSA helps people living with a mood disorder Find Community. Find Wellness. Find Hope.”
